Digital Marketing

BIS offers the best Digital Marketing training course in Gurgaon

Course Syllabus :-

Curriculum

The programme will include lectures structured around seven modules as follows:

Module I: Business, marketing & e-marketing

  • What is digital marketing?

  • Advantages of digital medium over other media

  • Digital medium in today's marketing plan

Module II: Search marketing

  • Basics of search marketing: organic & paid search results

  • Overview of Google AdWords

  • Keyword research and analysis

  • Tracking the success of SEM

  • Search Engine Optimization techniques

  • On-page & Off-page optimization

Module III: Social media marketing

  • Different social media channels

  • Social media for various businesses: B2C & B2B

  • Measuring social media ROI

  • Content marketing: Storytelling in social media

Module IV: Email marketing

  • The basics of email marketing

  • The concept of A/B testing & its use in email marketing

Module V: Display marketing

  • Different kinds of display marketing

  • The display marketing ecosystem

  • Retargeting & dynamic retargeting

Module VI: Mobile Marketing

  • Different kinds of mobile marketing

  • The mobile marketing ecosystem

Module VII: Web analytics

  • Digital measurement landscape

  • Introduction to Google Analytics

  • Interpreting the data in Google Analytics

Additional Tutorial classes

  • There will be at least 3 additional tutorial classes in between modules throughout the course

  • Schedule will be announced along with the course session plan

  • Objective is to catch up and take stock of progression of learnings

  • Also, learn inter-module dynamics of digital marketing channels

End Term Project

  • Project based on industry case study.

Optional On-Campus Module (Limited Seats)

  • Campaign Strategy & Planning workshop

  • End term project case study solution & presentation by participants

  • To be scheduled in the weekend immediately after the last weekend of the course

Digital Marketing In Gurgaon